bira 91 " looks like we have got a monkey in the market "
Just chill bro have a beer... That is what Mr. Ankur Jain is saying to all beer brands in India A company found by Mr. Jain whose first venture as an entrepreneur was in healthcare is an irony in the face of a monkey. Initially, in India, around 85% of the beer market was dominated by strong beers (more than 8% alcohol content) such as Kingfisher, Kalyani Black Label, Carlsberg Elephant, Budweiser Magnum and Miller ACE, according to the All India Brewers' Association (AIBA). Kingfisher, owned by United Breweries, leads the market with a 37.2% share in 2016 in terms of total volume, down from 41.5% in 2011, according to market research firm Euro-monitor International. Technavio, a research firm, estimated India’s beer market to reach $9.03 billion in 2018 from around $4 billion in 2014. But the mystery remains how this brand in its few years of existence has done so well? The answers is the “GAP” The gap in the market for a tr...